FASHION FIRST is dedicated to supporting and promoting independent, locally-owned retail shops and local designers. We are proud to yet again showcase some of the Seattle area's most cutting-edge retailers and designers - all of whom understand the true meaning of community, by coming together to create a great show and raise money for Rise N' Shine. Over 80 looks will grace the runway, showcasing each participant's unique view on Fall 2011 trends - including pieces that haven't even hit the floor yet.While you have to wait 'til September 15th to see their favorite Fall looks, you don't have to wait to meet these great shops. Head in today to shop pre-fall and summer clearance looks, and support the local businesses that give Seattle that gorgeous, quirky, and stylish mix.
1936 1st Avenue, Seattle
One of Seattle's venerable boutiques, Baby&Co showcases fresh, exciting and unique collections that adhere to an “everyday runway” aesthetic. The streets of Paris, Copenhagen and other fashion capitals are the inspiration as Baby's buyers scout the globe for trailblazing designers whose commitment to quality and creativity match their own.
127 Lake St. S. Kirkland
Located across from downtown Kirkland’s waterfront market, Chez Chic carries contemporary fashions for men and women that are edgy and unique. Great service and a fun atmosphere are the hallmarks of this Eastside purveyor of style.
Available at The Finerie
Designed by Estonian transplant, Heili Aun Nalla, Heilyke is an original line influenced by Heili's formal training and techniques she learned in Europe, fused with the artistic environment she enjoys in Seattle. Her elegant, well-crafted creations first graced the FASHION FIRST runway as "Best in Show" from Seattle Magazine's Seamless in Seattle set last year, and this year Heilyke will be featured with Madina Vadache in a set by The Finerie.
11-103rd Avenue NE, Bellevue
La Ree is a dream come true for the modern girl-who-wants-everything. The shop is located in Bellevue's "Old Main" neighborhood and features expertly edited and diverse apparel, jewelry, handbags and gift items for the designer girl on the go.
317 NW Gilman Blvd, Issaquah
Lizzie Parker combines European trending with casual fabrications for everyday wear. Lizzie knows the demands today's modern woman faces in her daily routine, and is inspired to create uncomplicated fashion for complicated lives: multifaceted looks that can be worn all day, making the sidewalk your catwalk.
Available at The Finerie
The Art of Fashion. For Madina Vadache, these two disciplines - art and fashion - cannot be separated. Whether the piece is a custom-made wedding gown, an architectural blouse, or a hand-painted silk tee shirt, Vadache applies the same level of couture-inspired skill to everything she crafts. Showing with Heilyke in a set from The Finerie, Madina Vadache has secured her spot as one of our city's top designers.
East: 3046 Issaquah-Pine Lake Rd SE, Sammamish
West: 2670 NE University Village Drive, Seattle
Stop by one of Mercer's two locations to shop from the best in denim on their "denim wall" as well as affordable selections in current looks and accessories like candles, perfume, and jewelry. Conveniently located on the Eastside in Pine Lake Village and on the Westside in Seattle's University Village.
132 Park Lane, Kirkland
Ragamoffyn's features a global collection of contemporary and fine designer apparel and accessories at remarkably affordable prices. Some of the designer labels include names like, Prada, Gucci, Moschino, St. John, and many others. Located in the heart of downtown Kirkland, Ragamoffyn's is the winner of the coveted Hanger Award and named the best retail shop north of San Francisco.
1631 Sixth Avenue, Seattle
Located in the heart of downtown Seattle shopping, Sway and Cake offers a delicious mix of up-and-coming indie designers with of-the-moment trends. Check out their online extension www.SwayAndCake.com and their style blog for more looks and even sneak peaks at items arriving soon.
1215 First Avenue, Seattle
The Finerie is where distinctive style meets timeless appeal. Located on First Avenue near the Seattle Art Museum, The Finerie carries a sophisticated collection of international designers and exquisite "finery" to round out your wardrobe. From men's and women's attire, to day and evening wear, to casual and to formal to bridal, what you'll find at The Finerie never fails to impress and inspire.
Bellevue Square and online
Inspired by an exhilarating mix of art, architecture, music, and the dynamic urban culture of Seattle, REPORT Footwear creates cutting-edge styles for women who appreciate quality and stylish comfort. REPORT is the trendy-but-functional line for the modern girl, while REPORT Signature offers more sophisticated fashion-forward styles for confident, independent and stylish women. Both are aviliable at the REPORT store in Bellevue Square.
Art Institute of Seattle
Students from the Art Institute of Seattle’s Fashion Design program will create a one-of-a-kind dress using Seattle Magazine issues, to be worn down the runway by our celebrity model.Seattle Magazine’s Seamless in Seattle
See looks from the 2010 winners of Seattle Magazine’s “Seamless in Seattle” design contest. 
